Rosie, the store owner, was not afraid to be unique with her sign design in two ways. The position of the sign on the building and the use of materials. She could have easily put a sign up on the obvious Queen Street frontage (where the website is located) but chose to focus on placing the sign where is was most easily read by passing traffic. Extending the sign past the edge of the building enabled her to draw attention from foot and vehicle traffic passing in both directions. The construction of her sign is unique as well. The panel is an aluminum shoebox design which at that time was new material used for exterior signs. Acrylic was used for the graphics and again she was not afraid to do the unexpected by using different acrylic thicknesses and mounting methods effectively producing a graphic on multiple levels.